Case Study No. 1, McDonalds Senior Restaurant (p. 648)

No. 1, McDonalds Senior Restaurant (p. 648) - Case Study Example of McDonald’s would not suffer as a result of this strategy since the senior citizens flock the restaurant in the morning when young customers do not usually come. Lisa should encourage senior citizens to come and enjoy their meals at McDonald’s. This is because the restaurant would not want to be famous for its discrimination against its customer based on their age. Also the senior customers usually leave before noon which is already a slow time for the restaurant. Lisa is getting a good opportunity for her slow time and should bank upon it. Since the senior customers spend as much as normal customers, she would not have to worry about generating profits and sales for the restaurant. Bingo games would be a suitable activity for senior citizens and would act as a promotional campaign to attract such customer (Clow and Baack, 2011). She could further use the idea of bingo game to her advantage. She could do this by allocating a special time for the bingo game, one when normal customers usually do not visit the restaurant. By doing this, Lisa would be ensuring that her senior customers prefer to come during this time and do not crowd the restaurant during the peak hours when young customers visit. Since young customers usually visit after noon, Lisa should not have to worry about crowding discouraging the young customers or that her restaurant would be labeled as ‘an old people’s

Historical Essay Example | Topics and Well Written Essays - 250 words

Historical - Essay Example The evidence of this is in the effect of the cultural integration into the original arts of these communities. Before the arrival of Babylonians and Assyrians, Sumerian art was mainly based on clay writings. Their original art, cuneiform writing, involved writing on clay, metal, or wood using a stylus shaped like a wedge. Sumerians used cuneiform to write or draw their most important cultural and religious figures mainly the gods and goddesses. The cuneiforms mainly represented objects and was not used for scholarly purposes in the original form. Diagram 1 below shows an example of a female head carved in limestone and wood. However, when the Babylonians arrived, they introduced their culture to the Sumerians. The effect of this was the Babylonian cultural influence on original Sumerian art. Sumerian art started featuring war themes, which was not common before the arrival of the Babylonians. The Babylonian culture influenced the original art of the Sumerians by introducing concepts of war. As illustrated in diagram 2 below, Inanna-Ishtar represents this cultural influence on original Sumerian art. The art sculpture combines the original elements of Sumerian art (goddess of fertility) and the Babylonian war culture (semitic goddess of

EVALUATION OF RESOURES Essay Example | Topics and Well Written Essays - 1500 words

EVALUATION OF RESOURES - Essay Example Considering the potential impact of ICT in the learning activities of the students, educational researchers have been consistently studying how ICT can be used as a pedagogical tool in improving the learning ability of the students. (Pearson, 2003; National Research Council, 2000) For this study, the researcher will determine the contribution of the following learning resources: digital cameras, Alphasmart key guard, Microsoft PowerPoint presentation and Microsoft Word towards the learning activities of the mainstream and special educational needs (SEN) students by conducting a short literature review. Prior to the conclusion, the researcher will conduct a quantitative and qualitative survey analysis in order to evaluate the impact of these learning resources with the Science learning activities of mainstream and SEN students. In relation to the learning activities of mainstream and SEN students, technology can be used as a teaching and learning tool that enables the school teachers and students to become co-learners by collaboratively constructing knowledge. (Reed & McNergney, 2000) For instance, the use of digital cameras enable the school teachers and students to record educational trip or a specific learning experience to enable both parties to review the learning process on a later date. In line with this matter, technology behind digital cameras make it possible for school teachers and students to experience a real-world examples of ‘learning by doing.’ Depending on the learning ability of these students, students could easily make a school report by recording certain learning events using the digital camera for the purpose of a group or individual class presentation. (Wellington & Wellington, 2002) In the process of being able to make a class presentation using digitalized visual materials, the students will be able to build self-confidence with their work since these materials could enable them to capture

Personal Profile of Para Medical Officer Essay Example | Topics and Well Written Essays - 500 words

Personal Profile of Para Medical Officer - Essay Example This attribute has helped me in overcoming the emotional trauma that is a norm of my field. I also think that it is a very fulfilling job because it gives me the opportunity to contribute towards the society in a positive sense. Working as a paramedic gives me self-satisfaction, because I feel important, by helping others. I have strong aspirations for future. I plan to introduce a service to patients that is effective and convenient. I believe that good diagnosis systems should be available for the patients; they are given proper treatment, which will help them in their recovery. In order to achieve this, it is very important for me, to have correct systems and knowhow about the management issues of the large medical facility, which I am lacking at this time, but I am learning and will accomplish this goal one day. Over my academic career, I have gathered basic knowledge in the field of paramedics. The focus of my studies has been on providing emergency medical service in case of road incidents. My stronghold on this field helps me in better decision making in volatile conditions, while placing a premium on emotional stability. I have also done practical training which has been very helpful in the development of the ambulatory skills that are needed in a healthcare career. This training was focused on ensuring fewer errors in future. What I found most challenging about my degree was learning English, because, it is not my native language. Therefore, I had to face a lot of problems in my degree because of it. But I had an interest in the medical field, so I had accepted this as a challenge and overcame it by discussing different concepts with experienced doctors on weekly basis. Another challenge that I had faced, was during my paramedic training, caused by witnessing the pain people go through in the case of tragedy, therefore it has taken me, a while before I had gotten acquainted with it.

Greece Police Essay Example | Topics and Well Written Essays - 750 words

Greece Police - Essay Example This paper will analyze policing in Greece with a focus on the Hellenic police. The Hellenic Police is a government agency that was formed in 1984 with the merging of the Urban Police Forces (Astynomia Poleon) and the Gendarmerie (Chorofylaki) (Hellenic Police 2014). As would generally be expected, the agency is charged with enforcing law and order. In relation to this, the mission of the police force in Greece is to see to it that peace prevails in the country and that citizens enjoy unhindered social development. Its other mission is to interdict criminals, prevent crime, protect the state and ensure that a democratic government oversees the functioning of the state (Hellenic Police 2014). In general, the Hellenic police conduct function related to general policing and traffic safety in line with the stipulates of the constitution. The police force falls within the of the Ministry of Interior. In this respect, the Ministry directs schedules monitors and oversees the activities of the police force as noted by the Hellenic Police (2014). Figure 1 shows the logo of the Hellenic Police Force. Members of the police force are trained in line with a curriculum prescribed by the Ministry of Interior. Based on the training and the functions that they are mandated to perform, members of the police force in many occasions have to bear with risks as they endeavor to prevent crime and attend to the public’s demands in different situations. The force commonly relies on advanced training, technology, and cooperation with other bodies to deal with situations that they commonly face (Interpol 2014; Hellenic Police 2014).  

Consumer Behaviour and the Role It Plays in Marketing Term Paper

Consumer Behaviour and the Role It Plays in Marketing - Term Paper Example Channel communications work in a two-way system wherein information transfers to the user and bounce all the way back to the producer (Goldberg and McCalley, 1992). In other words, marketing communications work like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers give certain reactions or behaviors. Marketing theorist, Theodore Levitt (1986) once said, "The purpose of business is to get and keep customers." Indeed, businesses spend a lot of time and money in evaluating customer preferences to be able to retain customer loyalty. For if patronage is granted, profit increase follows. Customer loyalty is about establishing and maintaining a relationship with your customers. (Chow & Holden, 1997) A key to this mutually beneficial relationship is the awareness of customer preference or the present and potential needs and wants of a customer about any aspect of the business, whether it is about products or services because of possible customer turnover which will lead to decreased profits. This is emphasized by Ric Ducques and Paul Gaske (1997) who expressed the need to focus on the reasons behind customers defection as on attracting a new customer. Loyal customers can be easier to convince to try new products or services, charge higher prices and use as a willing referral. According to Michael Lowenstein (1997), any business's most advantageous strategic purpose is to gain customer loyalty. It has a constructive effect on company culture, development, and bottom line. Customers will be able to see that the company is geared towards retaining customers through all business processes from management to staff. Â  

Culture of Australia Essay Example for Free

Culture of Australia Essay The question of identity is always a difficult one for those living in a culture or group, yet belonging to another. This difficulty frequently remains in the mind of most immigrants, especially the second generations who were born in a country other than their parents. Younger generations feel as if they are forced to change to fit the social standards despite previous culture or group. Furthermore those who wish to adopt a new identity of a group or culture havent yet been fully accepted by original members due to their former identity. Living with a different culture to our roots can lead to changes in our lives. Migrating to Australia has affected a lot of authors from Alice Pungs vignettes of Growing up Asian in Australia. Michelle Law displays her exclusion from the Australian culture by preparing exotic lunches with her mother, as well as her hairless Chinese body compared to the school girls. Being seen as a distinct outsider to the Australian culture can influence one to change their way of life to fit in and form friendships. Sunil an Indian schoolboy was faced with the choice of constantly being bullied over his differences or adapting to the community by altering his name to Neil. Changing for others an lose your place in your original identity and culture. After visiting Hong Kong, Michelle momentarily feels identical to her surroundings with her Chinese ethnicity. After mispronouncing words when ordering at a Cantonese Mc Donalds, Michelle comes to realise that she feels just as excluded in Hong Kong as she did in Australia. This sense of displacement caused by multiple cultures can question Michelles judgement, Am I more Asian or more Australian? The feeling of not fitting in can lead us to changes in our life to fit social standards despite our previous culture or way of life. Alice Pung addresses the idea of multiculturalism in her novel Unpolished Gem. Two of the themes in this novel where she portrays her culture are through personal identity and the impact of the past. A major influence on Alices identity was when she was a young child and her grandmother would tell her stories about events that occurred in Cambodia. In Alices teenage years, her beloved grandmother has a stroke, developed disabilities and eventually had passed away. It is around this time where serious psychological problems occur for Alice. This almost forces her into a mental state in which she knows she does not fit in with the Australian culture. She believed she had to do everything she could to change that otherwise Alice knew she would break down mentally. Alice was forced to attempt to fit the social standards of Australia. The actions of adopting a new identity by putting yourself into a different group can lead to not only the new group not fully accepting you but also your original group will see you as a totally different person. At the age of 13 I played basketball for the under 14s side. We were all very close and had formed great friendships throughout the season. The following season I was asked to play above my age group. Without thinking twice I accepted what I thought was a great opportunity. A few days pasted and it was the day of my first training session with the older group. Throughout the 2 hours of training I did not enjoy myself at all. No one would pass me the ball and it was as if they didnt want me there. To be honest I didnt want to be there neither. I decided to return to my own age group and play with my old friend. At the next training session with my original team I realized the same thing was happening, no one would pass me the ball or even acknowledge that I was on the court. It turns out I had changed as a person and found myself caught between the two teams. The moral of that experience was by trying to fit in with a new group I found that I had lost my original identity and forgot where I belong. There are a variety of scenarios that result in us trying to change. Whether it is a result of a different culture or even past experiences. People also feel as if they are forced upon change, and even if you find yourself with a new identity or culture, you may not be fully accepted by original members of that group or culture. The power of a group however is often the cause of losing our individual identity. In conclusion the question remains of whether Change of an identity is right or wrong?